Hudson’s Bay
DESIGNER SALE
The messaging emphasizes the excitement of shopping for highly coveted designer brands and the appeal of getting a great deal. The marketing seizes on the opportunity to distinguish these higher price point fashion items as Hudson’s Bay rarely does. As such, messaging will nod to quality, fabrications, and timeless style notes.
IN-GRIDS
HOMEPAGE
PAID
M.A.C anniversarY EMAIL
Celebrate 40 years of M.A.C professional grade products by highlighting their Canadian roots and history at Hudson’s Bay.
[Hed] Happy 40th Birthday M.A.C!
[Dek] The first ever M.A.C beauty counter was at Hudson’s Bay. Shop Canadian-born excellence.
Hyper Real Serumizer
Is it airbrushing or is your skin hydrated by this serum/moisturizer hybrid?
Studio Radiance Serum-Powered™ foundation
Your real best friend. Won’t cake, crease or settle. And you shouldn’t either.
Locked Kiss Ink lipstick
Secure, 24-hour wear: the kind of commitment that lets you shine.
Matte eyeshadow
Highly pigmented and easily blendable to show your soft side and your bold side.
HUGO BOSS HOMEPAGE
Provide navigation copy for the brand homepage that matches the tone of their Be your own Boss campaign.
PROMO-BANNER
[Hed] HUGO your way.
[Sub-hed] Lead where others can’t follow.
VISUAL-NAV
[Hed] BOSS Sportswear.
[Sub-hed] Elevate your performance.
[CTA] Shop Now
[Hed] BOSS Leisure.
[Sub-hed] Switch off and recover in style.
[CTA] Shop Now
[Hed] BOSS Shirts & neckwear.
[Sub-hed] Inspire what’s next.
[CTA] Shop Now
[Hed] BOSS Bodywear & hosiery.
[Sub-hed] Build a strong foundation.
[CTA] Shop Now
[Hed] BOSS Accessories.
[Sub-hed] Complete your vision.
[CTA] Shop Now